About the product
2. Where does the product come from? How did it get here? How did it get to the store?
3. What is the backstory of the product? Is it culturally specific? What is its history? Used in multiple ways?
2. The one I would like to focus on, was the ones from Korea, but there are other examples from different places, which I took a picture of either way. The Korean mixed coffee comes from Korea, but it has to go through a somewhat picky process. It comes through cargo, but it only comes in through a thorough ingredient check and translation of what’s inside the product, to make sure they are Halal. Then, it can be processed and brought through ‘customs,’ to be sold here. It gets to the store through
3. I think the reason for this product in Korea was for the easy access for the three components, instead of looking for each of the sugars, coffee, and milk powder, and then having to think about proportions, this pack, always gave you the perfect ratio. It’s also used for the convenience of being able to carry it around anywhere, as long as there’s hot water in the other places.
I chose to explore the instant coffee because I felt it provided a wasteful packaging, with having to use the mix once and then throwing it away right away, it creates waste. So then I thought it would be worth not only changing the material of the single mixed coffees, but more to the ways in which we could redesign the idea of a mix coffee being convenient in the way it already has a proportion ready. Like how could you create almost like a vending system where you just grab a proportion from the box and put it in, rather than having packaging within the box, again. Some sketches:
Milk and Cereal
2. Milk: The milk is something that comes from the Arab region, so it would be shipped, but it wouldn’t take that long. However, it would be kept in cool storage, which does make it more expensive. Cereal: The cereal is actually very diverse, but I haven’t really found it in the Arab region, so why not produce it to reduce cost?
3. Milk & Cereal: I’m not sure that cereal or cow milk has any cultural significance. Cow milk does have a lot of utilities: cooking, baking, drinking, skin. The combination is a convenience based, easy access choice.
I chose the idea of milk and cereal, because I felt that these are two things that are sought after together, for convenience, so why not make it even more convenient and sell them together? Of course, the milk will have to be those that are generally sold with longer expiry dates, to match the cereal. My idea was to consider creating packaging that either could be opened/closed without the extra layer of plastic often found in cereal, or to change the bottle of the milk container to glass, so that it could be used as a cup/bowl, after you finish.
Chocolate (Souq)/Spices (Souq)
2. Though there is a wide range of variety, there seemed to be quite a lot that seemed to be produced or at least packaged in this country, and definitely from the Arab region. It probably isn’t as expensive to get these products here, especially if they are local, as there’s not a large need to be too careful, though they need to be at a certain temperature to not melt fully. It probably just comes through trucks, or by individual buyers.
3. There were a variety of choices, including Turkish delights, chocolates, nuts, and candies, as well as spices. At least the Turkish delights are culturally specific, the chocolates are less historically related, but I think the kinds of sweets represent the tastes and preferences of the region. I’ve seen the culture though, to always have/gift these large baskets of chocolate, so these are quite popular, but I’ve often seen packaged ones that are always a particular way that cover the chocolates.
I thought this was a worthwhile exploration, because of its relativity to this country. I felt that the chocolates are wasted, because some are actually very pretty, but the packaging kind of ruined it for the feeling or experience. Also, maybe this